How can we get maximum benefit from this big investment? Trade shows are a very effective way to fill an organization’s sales funnel, but collecting that data and having a plan to use it is key. Make sure you have a plan to qualify, capture and re-connect following the visit to your booth. It’s not rocket science, but it would surprise you how many exhibitors show up without having this type of lead management system in place.
I know that my client’s budget is limited, what are some things I can help them look out for and know ahead of time so we don’t spend more money than we need to?