Rob Cohen, Industry Thought Leader & Co-Owner of DS&L
Exhibit Expressions
April 22, 2022
Rob Cohen talks about how he got started, finding his way into the tradeshow world and his guiding business principles.
Rob Cohen talks about how he got started, finding his way into the tradeshow world and his guiding business principles.
Its mind blowing the number of trucks that need to be loaded in and loaded out at trade show venues.
What happens when a truck gets to the convention center? Spoiler, it’s more complicated than you think. More importantly, when it comes to outbound shipping after the show, small errors can easily turn into budget killers.
In this 2 minute video we talk about the importance of having a partner who understands the time sensitive nature of your delivery and pickup at the trade show.
Shipping to a trade show is a specialized type of transportation. Your cases and crates need to be there, precisely when they need to be there, or your trade show budget is in jeopardy. In this short video we learn about some special terms related specifically to trade show logistics.
This is such a loaded question, asked by many, but answered by few. Why? Because the formula is so much more complicated, and not nearly as easy as other marketing tactics. This is by no means a complete how-to article, and I promise we’ll dive in deeper to each area in future articles.
I know that my client’s budget is limited, what are some things I can help them look out for and know ahead of time so we don’t spend more money than we need to?
How can we get maximum benefit from this big investment? Tradeshows are a very effective way to fill an organization’s sales funnel, but collecting that data and having a plan to use it is key.
In the Exhibitor Kit the Show Organizer provides you with everything you need to know and you really need to get right into it. First locate the deadline summary and quick facts.
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