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Exhibit Expressions blog conference marketing design tradeshow teamwork tradeshow measurements

Can I Really Measure Trade Show and Event Marketing ROI?

This is such a loaded question, asked by many, but answered by few. Why? Because the formula is so much more complicated, and not nearly as easy as other marketing tactics. This is by no means a complete how-to article, and I promise we’ll dive in deeper to each area in future articles.

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Sustainability and Your Exhibiting Program

My daughter is an environmental science major, and for years she’s been sharing with us the depressing realities of micro plastics in our food chain and massive islands of plastics in our oceans and washing up on shore.

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Here’s a Monkey or How I Learned to Say No

The Art of Saying No is contextual. If you don’t learn how to do it right, best case scenario you end up pissing them off. Worst case, which I also did quite alot, you end up taking on others problems, working on them, then not really doing much of anything up to your own standards.

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The Energy of Water

The people of the trade show and business event industry are problem solvers, we thrive and love our very challenging work. Normally, we are confident we can find the solutions even if they aren’t obvious. This pandemic year taught us all that the only answer sometimes is patience. Let’s help each other get started. Together.

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Exhibit Expressions blog conference marketing design tradeshow teamwork tradeshow measurements

Can I Really Measure Trade Show and Event Marketing ROI?

This is such a loaded question, asked by many, but answered by few. Why? Because the formula is so much more complicated, and not nearly as easy as other marketing tactics. This is by no means a complete how-to article, and I promise we’ll dive in deeper to each area in future articles.

Sustainability and Your Exhibiting Program

My daughter is an environmental science major, and for years she’s been sharing with us the depressing realities of micro plastics in our food chain and massive islands of plastics in our oceans and washing up on shore.

Here’s a Monkey or How I Learned to Say No

The Art of Saying No is contextual. If you don’t learn how to do it right, best case scenario you end up pissing them off. Worst case, which I also did quite alot, you end up taking on others problems, working on them, then not really doing much of anything up to your own standards.